I’ve been doing some research for the FSB and I thought I’d put down some information I’ve picked up – all of this is bang up to date.
Amazing as it seems, up to a third of the world has Internet access. That might not sound a lot but think of the people who will never have access – those parts of the world for example where they’ve gotten themselves into a situation where they are utterly controlled or they don’t even have electricity. If for the sake of discussion we discount those people – it’s fair to say that the majority of people who are going to get access in the near future, already have it. Even at home in the UK there are those (primarily age-related) who simply don’t see the point and are not interested.
As for who’s using what.. PC sales seem to have levelled off whereas tablet sales are going through the roof right now – no doubt this Christmas will have an affect on that – apparently 47% of American kids want an iPad (I’d imagine a very small percentage will actually GET one). So the big drivers right now are smartphones and tablets and as we know, iPad and Google Nexus are the two big names here right now.
Right now, more broadband is consumed by mobile devices than fixed devices and the theory is that by 2015 (only a couple of year) that’ll be more like 4:1 in favour of mobile!
There are currently 6 bullion mobile phone users, 1 billion of those being users of smartphones but in current SALES, Smartphones are sailing ahead of the older feature phones which are starting to die off. As you’d imagine the whole thing is definitely age-related with the highest users of Smartphone being by younger people with more cash to spend. But of course once hooked as they get older there will be no way they’re going back… China, incidentally has 25% of smartphone sales and that puts them at around twice the size of the US market.
The Internet used to be full of free content – which made it hard to run a business from it but of course that has all changed – iTunes, Netflix (and similar), buying and selling on Ebay all play a major part today in the massive and every-increasing commercialisation of the Internet. Digital advertising has gone from just about zero in 1995 to around 20 billion pounds today.
For American companies at least – and limiting to those in the media and tech areas, around 40% of their income is now digital – i.e. online. For advertising, TV still keeps the lead (42%) – but online advertising is coming closely behind and advertising in print is starting to go very much downhill (9%). Newspaper advertising in particular has dropped through the floor (I don’t know about you but I haven’t bought a newspaper in years).
On the subject of digital photography, we all know that Kodak are stuffed – who would have thought… but today, phone cameras are now giving traditional cameras a run for their money not because they are as good but because they are far more convenient.
As a life-long amateur photographer, I gave up on film as far back as 1997 and only a couple of years ago I gave up on large bulky cameras as being just too much like hard work for hot holidays… the convenience of the phone camera and the ability to send to Facebook etc. straight from the phone was the main driver. Throughout it all however I’ve sorely missed the quality and control that comes with a DSLR. Then out of the blue the traditional cameras are fighting back – I’ve just bought the new Samsung Android camera – a full-blown Android unit with a decent lense – the first of it’s kind. I predict that a variation on this will become the norm (pending people coming out of their comfort zones) and that non-updatable, proprietary camera interfaces will hopefully soon die out. For now I’m ahead of the pack and enjoying every minute – I just wish someone would invent decent batteries!
One wonders what it would be like to to transport 10 years into the future. The changes are likely to be far more dramatic than the changes we’ve seen in the previous 10 years – but making predictions is probably a fool’s game.