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Froot Loops or not–Sadly–NOT

Here is a letter I’ve just sent off to Tescos and to Kelloggs…

I would like to complain BITTERLY about the product I bought yesterday at Tescos in Hexham, Northumberland.

The product is CALLED “Kelloggs Froot Loops” – and bears NO RESEMBLANCE to the Froot Loops I first enjoyed several years ago in the USA and still do today thanks to the American store in the MetroCentre – and Ebay. I am worried that this product will do these people out of business and damage the reputation of the product.

As you can see from the photos below (sorry the colour balance is not identical in the images) – the FROOT LOOPS from the USA are shown on the left (package) and middle.

The package is virtually identical to the UK one which states it is a limited edition – presumably as it is new to the UK.

The problem is – the British product is as near to the original as Milky Ways are to Mars Bars… notice firstly the absence of blue, yellow and red – and the watered down colours of the British product.

What you can’t see however is the most important – the taste – Froot Loops have a particularly unique taste and they are very good – which probably accounts for the popularity. The product released in Britain tastes NOTHING like the original – unless your tongue is dead.

Did no-one at Kelloggs or Tescos do their research? The manager at Tescos certainly seemed unaware that the American product currently sells over here for as high as £7 or more – whereas the watered down version is £2.63 – now I see why.

I bought 2 packs of this and was ready to go out and buy more – now I feel completely and utterly cheated. Makes me wonder what else Kelloggs bring out here that tastes bland and boring compared to the originals – ALL of them??? These packs should CLEARLY be marked they are they are NOT the original product.


Middle – USA product… right – watered-down UK product

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